Teleseminars are similar to traditional seminars with the only difference of conducting it over a teleconference.
This is a fast emerging new way to communicate or conduct business without the cost of travel.
Teleseminar is an excellent way to increase your visibility and promote your product and services effectively.
It plays an important role in the marketing field. Teleseminars can be conducted in the privacy and comfort
of a home without any travel or expenses. There are proven methods and techniques to mount a successful
teleseminar campaign and the results can be astounding.
A successful teleseminar can be conducted as a 30 or 60 minute live evening event, with experts engaging
in a lively discussion on a variety of topics. To make the seminar more active and relevant, queries from the participants
can be collected and incorporated into the discussion. This helps the audience to be interactive and the part of the
process. All the participants should be allocated a special code and a phone number with a specified day and time.
Your web site should contain a three page campaign, each one to include the following theme.
Sales Letter Page - This page should have an attractive headline with photos and audio of the speakers
and present the details of the teleseminars with well designed graphics. A sign in form is indispensable here
to get the names and e-mails of participants. Tell-A-Friend link would be a wise addition in this page to
boost your marketing.
Congratulation Page - This is for congratulating the participants for registering. This page should provide the
registrants the telephone number and a quest code and a link to an " Ask" page.
"Ask the Expert"Page - In this page the participants can submit their important questions.
All this is only a miniscule of the things to be done for a success teleseminar.
There is so much more to do. Emails to be sent is to be carefully fashioned to inform as well as to lure.
The audience to be pampered with valuable incentives to encourage them to spend their valuable time
on a tele- call. There should be a balance between what is credible and what is hype for creating a
win- win situation for all.
Thus a successful teleseminar should refresh, educate and making them to want for your company for their needs.
Other Articles regarding SEM :
Search Engine Marketing in brief
Affiliate Program for a Successful Internet Business
Ask Campaign
Basics of E-mail Marketing
Podcasting Benefits
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