Report Generation in Google Analytics

For appropriate results run your site for few days after the setting up of the Google Analytics. You can see a pie chart and a line graph showing the details in the Google Analytics report generation process. In the report the line graph displays the raw details of page view over a period of time. The idea on returning visitors and new visitors will be found in the Pie Chart which also displays the visitor counts based on the referrers as google, yahoo etc can also be found in the Google Analytics report generation process.

The activity of the website is viewed in a separate portal in Google Analytics report generation process. The overview of visitors location is displayed. The Top 5 Campaigns , the top 5 referrers and the top 5 keywords are displayed in the Marketing Summary chart which can be identified in the Google Analytics report generation process.

The Google Analytics basic functionality and the setup of the automatic Google Analytics report generation is done by logging in the Google Analytics Account and by clicking the view report link for the site. The other major things to be set are Keyword Conversion for finding the most sales oriented search engine word, Campaign Conversion for listing out the campaign for most sales and the Entrance Bounce Rate which tells exactly in which page the customer land and exit, checked in the report.

As mentioned above the Google Analytics report generation process, campaigns plays a major role and can be classified as Organic Campaign and Direct Campaign, The Direct campaign is nothing but the path the visitor when directly types the url in the browser. The Organic Campaign is by the referrals of the unpaid search engine listings, the referrals may be of set/non set campaign variables.